Free Essays on Networking

Voice over Internet Protocol(VoIP) By: Michael Johnson VOICE OVER INTERNET PROTOCOL (VoIP) INTRODUCTION: In the eyes of most, all packets are created equal. One of the most active areas of telecommunications today is in the area of Voice over Internet Protocol (VoIP). The logic behind this trend makes perfect sense. If we have invested heavily in an Internet Protocol (IP) network, why can’t we make full use of it? This is a question posed by many managers and Information Technology (IT) professionals in a wide range of businesses. Many businesses would prefer to have one network in and out of their business for reasons ranging from cost effectiveness to manageability. IP telephony offers a promise of consolidation. This will allow an enterprise to converge its traditional phone system and newer data network for greater efficiency. Arieh Dranger, president of neXTel Systems LLC says, â€Å"I don’t think it’s a question of whether we need VoIP, but when it will come together, because it represents a natural progress o f integrating data- period. The IP protocol is probably the most efficient at combining a universal communications network.† Basically, IP telephony is taking the telecom world by storm. It has evolved from a little known and used application in 1995 to an application that is poised for global adoption. But as with all technology, there is a price to be paid, and several entities vying for a piece of the pie. WHAT IS VoIP and HOW DOES IT WORK? To put it simply, VoIP means Voice over Internet Protocol. It’s a technology that allows network managers to route phone call over the network they use for data transmission. A voice travels over a corporate Intranet or the Internet instead of the public telephone system. Special gateways installed at both the sending and receiving end of a communications channel converts voice to IP packets and back again to voice. This process must take place in a time frame of less than... Free Essays on Networking Free Essays on Networking Voice over Internet Protocol(VoIP) By: Michael Johnson VOICE OVER INTERNET PROTOCOL (VoIP) INTRODUCTION: In the eyes of most, all packets are created equal. One of the most active areas of telecommunications today is in the area of Voice over Internet Protocol (VoIP). The logic behind this trend makes perfect sense. If we have invested heavily in an Internet Protocol (IP) network, why can’t we make full use of it? This is a question posed by many managers and Information Technology (IT) professionals in a wide range of businesses. Many businesses would prefer to have one network in and out of their business for reasons ranging from cost effectiveness to manageability. IP telephony offers a promise of consolidation. This will allow an enterprise to converge its traditional phone system and newer data network for greater efficiency. Arieh Dranger, president of neXTel Systems LLC says, â€Å"I don’t think it’s a question of whether we need VoIP, but when it will come together, because it represents a natural progress o f integrating data- period. The IP protocol is probably the most efficient at combining a universal communications network.† Basically, IP telephony is taking the telecom world by storm. It has evolved from a little known and used application in 1995 to an application that is poised for global adoption. But as with all technology, there is a price to be paid, and several entities vying for a piece of the pie. WHAT IS VoIP and HOW DOES IT WORK? To put it simply, VoIP means Voice over Internet Protocol. It’s a technology that allows network managers to route phone call over the network they use for data transmission. A voice travels over a corporate Intranet or the Internet instead of the public telephone system. Special gateways installed at both the sending and receiving end of a communications channel converts voice to IP packets and back again to voice. This process must take place in a time frame of less than...

Learning About German Dialects

Learning About German Dialects Youre not always going to hear  Hochdeutsch German-learners who step off the plane in Austria, Germany, or Switzerland for the first time are in for a shock if they know nothing about  German dialects. Although standard German (Hochdeutsch) is widespread and commonly used in typical business or tourist situations, there always comes a time when you suddenly cant understand a word, even if your German is pretty good. When that happens, it usually means you have encountered one of the many dialects of German. (Estimates on the number of German dialects vary, but range from about 50 to 250. The large discrepancy has to do with the difficulty in defining the term dialect.) This is a perfectly understandable phenomenon if you realize that in the early middle ages in what is now the German-speaking part of Europe there existed ONLY the many different dialects of the various Germanic tribes. There was no common German language until much later. In fact, the first common language, Latin, was introduced by the Roman incursions into the Germanic region, and one can see the result in German words like  Kaiser  (emperor, from Caesar) and  Student. This linguistic patchwork also has a political parallel: there was no country known as Germany until 1871, much later than most of the other European nation-states. However, the German-speaking part of Europe does not always coincide with current political borders. In parts of eastern France in the region known as Elsace-Lorraine (Elsaß) a German dialect known as Alsatian (Elsssisch) is still spoken today. Linguists divide the variations of German and other languages into three main categories:Dialekt/Mundart  (dialect),  Umgangssprache  (idiomatic language, local usage), and Hochsprache/Hochdeutsch  (standard German). But even linguists disagree about the precise borderlines between each category. Dialects exist almost exclusively in spoken form (despite transliteration for research and cultural reasons), making it difficult to pin down where one dialect ends and another begins. The Germanic word for dialect,  Mundart,  emphasizes the word of mouth quality of a dialect (Mund   mouth). Linguists may disagree on a precise definition of just what a dialect is, but anyone who has heard the  Plattdeutsch  spoken in the north or the  Bairisch  spoken in the south knows what a dialect is. Anyone who has spent more than a day in German Switzerland knows that the spoken language,Schwyzerdytsch,  is quite different from the  Hochdeutsch  seen in Swiss newspapers such as the  Neue Zà ¼rcher Zeitung  . All educated speakers of German learn  Hochdeutsch  or standard German. That standard German may come in various flavors or accents (which is not the same thing as a dialect).  Austrian German, Swiss (standard) German, or the  Hochdeutsch  heard in Hamburg versus that heard in Munich may have a slightly different sound, but everyone can understand each other. Newspapers, books, and other publications from Hamburg to Vienna all display the same language, despite minor regional variations. (There are fewer differences than those between British and American English.) One way to define dialects is to compare which words are used for the same thing. For example, the common word for mosquito in German may take any of the following forms in various German dialects/regions:  Gelse, Moskito, Mugge, Mà ¼cke, Schnake, Staunze.  Not only that, but the same word may take on a different meaning, depending on where you are.  Eine (Stech-) Mà ¼cke  in northern Germany is a mosquito. In parts of Austria the same word refers to a gnat or house fly, while  Gelsen  are mosquitos. In fact, there is no one universal term for some German words. A jelly-filled doughnut is called by three different German names, not counting other dialectical variations.Berliner, Krapfen  and  Pfannkuchen  all mean doughnut. But a  Pfannkuchen  in southern Germany is a pancake or crepe. In Berlin the same word refers to a doughnut, while in Hamburg a doughnut is a  Berliner. In the next part of this feature, well look more closely at the six major German dialect branches that extend from the German-Danish border south to Switzerland and  Austria, including a German dialect map. Youll also find some interesting related links for German dialects. German Dialects If you spend any time in almost any part of the German  Sprachraum  (language area) you will come into contact with a local dialect or idiom. In some cases, knowing the local form of German can be a matter of survival, while in others its more a matter of colorful fun. Below we briefly outline the six major German dialect branches-running generally from north to south. All are subdivided into more variations within each branch. Friesisch (Frisian) Frisian is spoken in the north of Germany along the North Sea coast. North Frisian is located just south of the border with Denmark. West Frisian extends into modern Holland, while East Frisian is spoken north of Bremen along the coast and, logically enough in the North and East Frisian islands just off the coast. Niederdeutsch (Low German/Plattdeutsch) Low German (also called Netherlandic or Plattdeutsch) gets its name from the geographic fact that the land is low (nether,  nieder; flat,  platt). It extends from the Dutch border eastward to the former German territories of Eastern Pommerania and East Prussia. It is divided into many variations including: Northern Lower Saxon, Westphalian, Eastphalian, Brandenburgian, East Pommeranian, Mecklenburgian, etc. This dialect often more closely resembles English (to which it is related) than standard German. Mitteldeutsch (Middle German) The Middle German region stretches across Germanys middle from Luxembourg (where the Letztebuergisch sub-dialect of  Mitteldeutsch  is spoken) eastward into present-day Poland and the region of Silesia (Schlesien). There are too many sub-dialects to list here, but the main division is between West Middle German and East Middle German. Frnkisch (Frankish) The East Frankish dialect is spoken along Germanys Main river pretty much in Germanys very center. Forms such as South Frankish and Rhine Frankish extend northwesterly towards the Moselle river. Alemannisch (Alemannic) Spoken in Switzerland north along the Rhine, extending farther north from Basel to Freiburg and almost to the city of Karlsruhe in Germany, this dialect is divided into Alsatian (west along the Rhine in todays France), Swabian, Low and High Alemannic. The Swiss form of Alemannic has become an important standard spoken language in that country, in addition to  Hochdeutsch, but it is also divided into two main forms (Bern and Zurich). Bairisch-Ãâ€"sterreichisch (Bavarian-Austrian) Because the Bavarian-Austrian region was more unified politically-for over a thousand years-it is also more linguistically uniform than the German north. There are some subdivisions (South, Middle, and North Bavarian, Tyrolian, Salzburgian), but the differences are not very significant.   Note: The word  Bairisch  refers to the language, while the adjective  bayrisch  or  bayerisch  refers to  Bayern  (Bavaria) the place, as in  der Bayerische Wald, the Bavarian Forest.

Strategic Operations Management Assignment Example | Topics and Well Written Essays - 1500 words

Strategic Operations Management - Assignment Example On the basis of the relationship with the consumer, the company can capture new orders. This will give the ability to meet the requirement of customers and make the qualitative product. Price and delivery speed are also important factors that seem to be valuable in the stage of OEM. Prices and quick delivery are also a vital part of this market. At the stage of spares, competitive prices also have to set, and the delivery of the product must be fast and quick so to satisfy the customers. Demands of the customer can be change within the period it is essential to provide the product at the right time and reasonable price. It is also needed to focus on other sales that come during these two segments (Malaval & BÃ ©naroy, 2002). Automotive Market distribution of sales is in the way that 10 percent is covered by prototype, 60 percent by OEM and 30 percent by the spares. This market usually works in OEM stage at which the price and delivery of the product become more insightful. The aim is to decrease the cost of the product and produce within a specified time so control the inventory that is under production. This market is specialized in providing the services related to the product for quite long period. The company provides 12 weeks contracts with a material commitment for the same period. Price become less sensitive and demand become less predictable. The spare companies help in extending the relations with the customers. It will lead the product to be sold after the contracting period. Basically, this market will help to sell the product in the near future (Lipsyte, 2010). Industrial sales depend 10 percent on prototype, 45 percent on OEM and rest on spares. At the stage of prototype the orders are won on the quality of giving quick response to the inquiry of the customers. The proposal must include the reasonable price in accordance with the price of the identical product in the market. At OEM stage

Leasing assignment Example | Topics and Well Written Essays - 1250 words

Leasing - Assignment Example To this regard, it is evident that United Parcel Service (UPS) is a company that incorporates both the capital or financial lease and the operating lease. The company has an aircraft that is as a result of a capital lease and since it is a long term lease the payment of the principal amount will be paid after 12 years (2009-2021) but some commitments associated with the lease of the aircraft has been legally defeased. Therefore, IAS 17 provides that United Parcel Service recognize the aircraft as both asset and liability at a value that is equal to the lower Present Value and the present value of MLP discounted at the leasers other use incremental borrowing rate (Oppermann 107). Additionally, the asset must be depreciated and with lease rentals paid, the organization must apportion between finance cost and a reduction in liability. The transaction is recorded as follows; The operating lease for UPS is considered to be the rental contract which is short term in nature. The leased asset and the liability associated with the asset are not included in the lessee balance sheet but the lessee may hold the same rights that the lessor holds (Oppermann 110). To determine whether the United Parcel Service have an operating and financial lease, various factors are taken into consideration such as the tax incentives and the non-tax incentives generated by the company under study. In the case of tax incentives if the company has a lower tax rate then the incentives will be classified as operating lease whereas if the tax rate is higher, then it is classified as a capital or financial lease. Another determinant factor of whether the company has both operating lease and capital lease is by the fact that it meets all the prerequisites associated with the operating and the capital lease. For UPS this fact is evidenced by the availability of the

A Teenage Girl Essay Example for Free

A Teenage Girl Essay I chose the scenario, A teenage girl is in love with her 17-year-old boyfriend. He is encouraging her to have sex with him saying that he will make sure they only have protected sex. This actually happens often these days with youth; they have the want to experiment a lot. There are five components in which wise judgments could be used. First, there is emotional intelligence which has four components; emotional perception and expression, emotional facilitation of thought, emotional understanding, and emotional management. Emotional perception and expression is the skill to recognize your own emotions and recognizing other emotionstoo. This component involves the ability to both express positive and negative emotions correctly as well. Being a teenage girl is hard;there are so many hard decisions to make. So almost every teen girl thinks she is in love at one point in her teenage life. It is like a must to have a boyfriend when you are a teen and the fact he is 17 years old really makes you seem it. You are not mentally stable when you have puppy love feelings, you do whatever to please this guy you love and when you are young you think that guy is in love with you. Being young you really dont know how to act on situations like this, you do what you think is right. When I was 14 years old I had a 17 year old boyfriend and wow, the way I acted was insane, I know now I was never in love. I did any and everything for him and now I look back and think, how could I let someone have so much control, but I was just so young, there were a lot of major decisions to make. On top of everything the encouragement from others is hard as well. If Emotional facilitation of thought came about in this teen girl, she could use her emotions to be more able to help with her decision-making. On the other hand, being a teen, she most likely is not emotionally mature. Emotional understanding is to have the ability to recognize emotions with words, to understand the cause and effect of the all different emotions as well have the ability to recognize the relationships between them. Understanding and sometimes have contradictory feelings and how they change over time is an important dimension of emotional intelligence. Personally this is the hardest to overcome when you are young your emotions are everywhere and your changing from a girl into a woman, the feelings and emotions are new to a young teen, I would say they are emotional and impulsive with no understanding. When you are young you think if youre in love then sex would come next, and so on. But when youre young you never see the consequences after your actions, they rather just act, and the consequences never come to a young ones mind. Finally, there is emotional management which is self-explanatory which is again hard for teens to achieve because all the emotions combined are overwhelming hard to take on. This makes it much easier for them to act impulsive especially when it comes to sex. The only thing that matters to a teen is what is happening now, not what they would see on the outside looking gin at themselves. The next component would be successful intelligence. Which it is known, successful intelligence you would think fine in three different ways: analytically, creatively, and practically. Creative thinking is more of a personal trait. I think the other two areas, would show ones maturity level. This scenario is an example of how teens really are; having sex at a young age is very common. Although with the decisions they make they do not think sensible, they think physically more so. Teens have a tendency to think irrational; it is a trait most all of them have. This girl is thinking how to make this guy she thinks she is in love with, happy, so she wont have boundaries for herself. If she loves him she will do almost anything for him because that is how teen girls think is love. The consequences arent ever an issue until after they act upon it. Wearing a condom does not completely protect you what so ever. Last but most definitely not least, there is wisdom itself. When being a wise individual one must be able to balance a variety of self-interests (intrapersonal) with the interests of other people (interpersonal) and of other aspects of the environment in which one lives (extra personal) such as ones environment. Wisdom is more of the outcome of what decision the girl would make. Dealing with her interpersonal interest would reflect on her interest in having sex or not having sex. Also, she would be dealing with how this decision would affect others around her including her boyfriends interest as well; mainly dealing with the consequences could eventually affect the interest of her family and friends. It will affect her environment and/or her extra personal interest counting on what decision the girl makes whether she has sex or not. If she chooses to not have sex it will affect because the guy might not want her and it will hurt her a lot emotionally. Also, she must stay away from the influences that surround her, she will get pulled right back in. If she were to have sex I am not sure she would enjoy the outcome very much, guys tend to get what they want and girls never get what they need, if I said that right it makes really good sense. There are also factors to balance when it comes to wisdom: balancing goals and interests, balancing short- and long-term interests, balancing responses to the environment context, and acquiring and using tactic knowledge. When balancing goals and interests, this teenage girl has to reason with the consequences of every single choice she makes in a situationsuch as this one. Also, looking at how it might affect her future goals, whether its long-term or short-term. I would say if she were to have sex possibly the condom breaks she could get an STD or even PREGNANT, which mess everything up mentally and emotionally for the bad. There is balancing short- and long-term interests as well. Teens never think before they act, having sex being the short-term, and the STDs being the long-term. There are so consequences that are faced with sex, it isnt even worth it, and really till you 100% understand the concept of it. Balancing a set comeback to the environment goes back to the outcome of her choices and situation. Not having sex with this guy will probably make him not want her in which being in the environment wouldnt be very healthy for her. Acquiring and using tactic knowledge, say she has good tactic knowledge, she would be able to have her boyfriend understand and explain the possible outcome. In which he will take in consideration, or agree with her. Now if she does not have good tactic knowledge than possibly she doesnt have much self control, I think personally. A teenage girl is in love with her 17-year-old boyfriend. He is encouraging her to have sex with him saying that he will make sure they only have protected sex. I have personally experienced this situation although today I would have not made that say desision. If I were to step back and look from the outside in, I would of seen what the was a head of me. Being wise is a good trait to have, in which most teens are not. But a wise one analyzes a situation have the knowledge of the bad that could come out of it. Also, seeing that patients are a virtue is also being wise in my eyes personally. Dont rush into things when youre young that is the problem with some people today like me, you experience everything, when the real time comes it isnt as special. Confusing ones emotions with their feelings is rather tough for teens. Dont risk the consequences; it is so not worth it. You have one but so many major decisions, make the wise decision, and always look at what the outcome could possibly be they are usually never worth it though. Having sex there is too many risks behind it, think before one acts, I would ask for advice if I knew what I knew now a days.

Organizational Behavior Essay -- Human Resources HR

Organizational Behavior This essay answers the following three questions: 1)Â  Compare Mr. Meyerson’s leadership style versus Mr. Perot’s based on the Michigan and Ohio state behavioral theories of leadership. 2) Utilizing Fiedler’s Contingency Theory of leadership, explain how either Meyerson’s or Perot’s style might be most appropriate based on specific characteristics of the situation at Perot Systems. 3) Evaluate the situation at Perot Systems from the point of view of the discussion on New Leadership. Employee centered supervisors are those who place strong emphasis on their concerned with getting the work done. Sometimes, the more general terms human relations oriented and task oriented are used to describe these alternative leader behaviors. Consideration and initiating structure are highly considerate leader is sensitive to people’s feelings, and much like the employee centered leader, tries to make things pleasant for his or her followers. In contrast, a leader high in initiating structure is more concerned with defining task requirements and other aspects of the work agenda; he or she might be seen as similar to a production-centered supervision. Meyerson’s concern was emphasis on profit at the expense of people. He believed that technology, customers, the market, and what people in organizations wanted from their work had all changed his previous times at EDS. Meyerson wanted to move Perot Systems toward a co...

Coffee Republic -Marekting Communications Plan Essay

1. Executive Summary Coffee Republic was founded in 1995 by Bobby and Sahar Hashemi, who noticed a market gap where they could sell their high quality product at an affordable price to customers wishing something more than just regular coffee and fast food offered by other high street chains(Hashemi S, 2001). At first the product was marketed in the UK only, but with the development of the brand, the company has managed to enter markets internationally in countries such as Saudi Arabia, United States of America, Romania, Ireland etc. Since Coffee Republic is not a typical coffee shop chain, but operates under three brands simultaneously: Coffee Republic, Coffee Republic Deli and Republic Deli, it is essential also to concentrate on the food selection. Food market is very specific and even a small mistake can lead to a great loss of customers. Recently, the company has collapsed into administration, blaming recession for its problems. Developing a marketing communications plan in order to reinvigorate Cof fee Republic as a brand will require the use a pull strategy that should focus on advertising strategy in several medias such as: radio or taxis and other marketing communications tools such as sponsorship. 2. Campaign Objectives. Marketing communications objectives typically refer to sales and/or to the goals the marketing communications have in affecting the mind of the target audience.(Pickton D., Broderick A. 2005). Rather than developing new products, that the company could introduce to the market, it is more important to deliver the essence of the brand to the audience. In other words, using the flow of information to reposition the brand in the mind of the consumer. With the budget of 1 million there is a need to develop a campaign targeted at a segment of ‘everyday consumer who is looking for a coffee to get them through the day’. The age of the consumer is 21-35 years and they are usually white collar workers with an average income of 20,000 pounds p.a. They also rely on public transport to get them to work, rather than on their private means of transport. Main Objectives of the campaign: a. To raise the awareness of Coffee Republic among the market of 21-35-year-old, males and females, white collar workers, with an income above 20,000 pounds p.a., and who rely on public transport to get them to work. b. To reposition the brand as one selling a gourmet and exclusive product, but also one, offering an exclusive product at an affordable price. c. To create strong brand values, so that the customer is aware of what it stands for and not for what it sells. d. To ensure that the food offer is distinct and differs from others’, in the mind of the consumer. e. To reinvigorate the Coffee Republic brand and stop it going out of business. Positioning: The market for Coffee shops and deli shops is very competitive and is characterized by companies and smaller entrepreneurs which operate on two sides of it. Either it is ruled by small independent retailers functioning on a local scale or bigger chains like Costa Coffee with large budgets, being able to set high standards and which the target audience seems to prefer more than chains such as Coffee Republic. Trying to fit into both of those markets is really difficult as it requires more financial input in order to develop both coffee and food offer. Coffee Republic is a company which does not qualify for either of those territories and the aim of the marketing communication plan would be to try and push it into the higher end in the hierarchy, so it can compete with larger developments. In order to compete and achieve the earlier established objectives, it will be essential to reposition the brand. Since the essence of positioning a brand or product is to differ it from the competitors in the mind of consumers (De Pelsmacker P., Guens M., Van de Bergh J 2001), it will be necessary to strengthen the role of food selection and to emphasize its meaning in the campaign in general. The company will have to start selling not only a great quality coffee but also add variety by offering a selection of meats, cheeses and other gourmet foods, but also provide not too complex lunch service, a few seats and tables for  the sit-down lunch crowd and take-out catering options including for example cold meat and cheese trays. What is more, the company will have to re-consider the location of their units. The ideal location for delis and coffee shops is in office districts, industrial malls and mall food courts, where the targeted audience of white collar workers could be approached. 3. Overall Creative Theme In order to gain the attention of 21-35-years-old white collar workers, relying on public transport, the message, that Coffee Republic will desire to deliver will have to be innovative and convincing. The general theme will have to remind the target audience of mouth watering food and delicious coffee available only in Coffee Republic retail units. Since the segment targeted is a group of young and middle aged people, probably aware modern fashions and newest trends, the clear statement of modernity will also need to be depicted along with an image of greatest value and high quality food and coffee available at an affordable price. The general creative idea would be to use more aggressive slogans that the target audience would find encouraging and at the same time robust. Slogans like: Have it OUR way!; Wake up to a smell of coffee!; HUNGRY? Have it our way!, would relay a clear and solid message, that the target audience will associate with simplicity but also with high quality of products offered. 4. Communications Strategy The promotional mix will be used in order to support the pull strategy. The combination of advertising strategy and sponsorship will be implemented in order to meet the established objectives. The advertising will have to take place in mainly in radio, general-interest magazines and taxis since the financial resources for the campaign are relatively small and the company can not afford television advertising. Although advertising can be seen as expensive in overall cost terms this has to be outweighed by the fact that many members of target audience can be reached (Pickton D., Broderick A. 2005). In the radio, it would be useful to use the voices of some well known celebrities, who could easily influence the target  audience and increase the interest among new, potential customers. Because the targeted audience relies on public means of transport while getting to work, it would be reasonable also to allocate some resources in small posters inside taxis and stickers including slogans on their sides. Since the company already has quite a well designed website, it would be useful to start advertising it elsewhere in the internet. To balance the radio advertising it would be a good idea to advertise the company on the radio’s website. The advantage of this is that many listeners frequently visit the website of the station they listen to and the target audience can be reached in two mediums simultaneously. In order to reach the target audience through national radio station, some kind of sponsorship may play an essential role in the campaign. Sponsoring a concert or a national event, would definitely be noticed through the media of national radio station. During the concert, symbols and logos of the company will be omnipresent and in that way, noticed by the target audience. a. Advertising Strategy Media: – Local Radio Stations: since radio advertising is considerably cheap, it would be worth to invest in that kind of promoting the brand. It reaches the biggest amount of potential customers-the target audience, at the lowest cost. Because the audience targeted is considerably young, the best station to advertise would be a national radio station, but since the financial resources for the campaign are quite small, the efforts will have to concentrate on large local radio stations, where the cost of a campaign will be much smaller. The best time to promote the company in the radio would be early morning, when most of the target audience wake up to work, or listen to the radio while working. In addition to the radio campaign, it would be worthwhile to promote the company on the websites of the radio stations. As mentioned before, it is a great opportunity to raise the awareness of the target audience through two mediums at the same time at a reasonable cost. The cost of small banners at the websites of the radio  stations should not be high and will be an effective supplement for the radio campaign. – Taxis: The reason for effectiveness of advertising the company on taxis is quite clear. The research shows that taxis spend more than 90% of their working time in town and city centers and because of that there is quite a big probability of the adverts displayed inside and on the sides being noticed by the target audience traveling to and from work. What is more, each taxi spends the average of 8 hours working in city centers, which provides the effectiveness of city billboards, which are much more expensive. With the budget available, the company will have a great opportunity to reach the city and town centers, where the target audience spends a lot of their time. – General-interest magazines: because of quite a small financial budget of the company, it can not afford to develop an effective internet advertising campaign, which would be a great solution in that case. However, in order to boost the campaign, the company can make a use of the medium of general-interest magazines. Advertising in magazines, quite often read by the target audience such as The Spectator, The Business Magazine or The Economist, but also in more general interest magazines such as Marie Claire or Cosmopolitan, will constitute a great and effective way of reaching the segment targeted. The main advantage of magazine advertising is that the production quality is high and as a result a more compelling branding advert can be designed. b. Sponsorship -sponsorship may be defined as a commercial activity, whereby one party permits another an opportunity to exploit an association with a target audience in return for funds, services and resources(Fill, 2002). In order to get noticed in the national radio stations, or even on television, it would be useful to sponsor an event or a concert, which usually gains a lot of attention of young people and enables the opportunity to get noticed by them. As mentioned before, that medium will ensure that the company logos  and posters will also be noticed during the event as well as before it takes place, during commercials promoting it. 5. Report Summary The evaluation of the marketing communication plan is very important in the whole process of the campaign. It is essential not to forget to measure the degree to which each part of the marketing communications plan has contributed to successful development of the campaign. With such approach, each part will have to be assessed according to different characteristics in order to observe the effectiveness of the campaign. Since the campaign concentrates on advertising strategy and sponsorship mainly, it will be necessary to measure the degree to which these two marketing tools have contributed to the general success of the campaign. Bibliography: Coffee Republic PLC (2007) Coffee Republic Annual Report, Rubicon De Pelsmacker P., Guens M., Van de Bergh J (2001) Marketing Communications, Harlow: Pearson Education Limited Hashemi S. (2007), Anyone Can Do it: Building Coffee Republic from Our Kitchen Table – 57 Real Life Laws on Entrepreneurship, Capstone Fill C. (2002) Marketing Communications: Contexts, Strategies and Applications, Harlow: Pearson Education Limited Fill C. (2007) Marketing communications : Engagements, Strategies and Practice, Harlow: Pearson Education Limited Pickton D., Broderick A (2005) Integrated Marketing Communications, Harlow: Pearson Education Limited

Spare Parts

Spare Parts In the United States, drinking and driving is a major concern in today’s society as about thirty-two percent of total traffic deaths involve alcohol (Hanson). To prevent people from driving under the influence, many slogans and advertisements are used mainly to encourage driving carefully. One advertisement made by the car manufacturer BMW is found in Public Interest Magazine and promotes safe driving with the message â€Å"Don’t Drink and Drive. † The visual in this advertisement is a bare right leg of a man and next to where it should be the left leg of the man is a prosthetic leg and foot.On the right side of the visual image the advertisement reads: â€Å"Spare parts for humans are not as original as those for cars. † At the bottom of the page it states, â€Å"Don’t Drink and Drive† along with the BMW logo. This BMW advertisement is an effective and reasonable way to prevent people from drinking and driving because it shows th e negative consequences of getting into an accident, such as losing a leg, and it promotes safe driving. In order to prevent people from drinking and driving, the car company BMW uses this advertisement to promote awareness of the dangers and negative outcomes.Many consequences can occur when the driver is not able to realize what is going on, drifts off the road, and gets into an accident. This BMW advertisement only shows one possible injury of an accident where the man in the visual has lost his leg and it was replaced by an artificial one. To promote the message â€Å"Don’t Drink and Drive,† this advertisement shows that it is extremely dangerous and can cause injury, amputation, and/or death. Some severe types of injuries can potentially cause people to lose their leg, other body parts or even a life as a result of a car accident.It affects the viewers who see this advertisement because they do not want to turn the picture into reality now giving them the choice o n whether to do the right thing and drive safely or not. From seeing this advertisement, it develops the primary appeal of pathos because it displays the emotion that one gets from seeing a person with one real leg and one prosthetic leg. After seeing this photo it makes the viewer think about the consequences of being under the influence and driving at the same time.Having an artificial leg will greatly disable a person where they become unable to do the things that they were able to do before the car accident. This holds true whether it was the person driving themselves or someone else driving, especially an innocent driver in another car. This advertisement proves that it is possible to replace car parts, but there is nothing one can do to replace body parts or even someone’s life. They will have to suffer the negative results of making the bad decision to drive drunk.Through showing a possible consequence, this advertisement is effective because people can relate to this problem if they have been injured or know someone who has been injured or has died from a drunk driving accident. It would make people make sure not to drink and drive because it would make the picture turn into reality and no one would want that. There is a possibility this can happen so it makes the advertisement extremely believable affecting anyone who was to come upon it. Another appeal is to logos through the quote that is displayed in the advertisement.It states, â€Å"Spare parts for humans are not as original as those for cars. † This statement is used to prevent the issue of drinking and driving as it means that human body parts are not as appealing as those that can be changed in cars, especially since parts of a human are impossible to re-manufacture. If there are spare parts on a car, it is hard to tell that there is a difference between the original and replacement parts. But when a human’s body parts are replaced by something else like an artificial or p rosthetic part, it is possible to tell the difference because it does not look like the original body part.It is important to know this because while driving, people are not only responsible for their own safety but of other peoples’ safety as well. They may cause someone other than themselves to become injured or hurt just because they made the bad decision to drive while intoxicated. This advertisement promotes safe driving through its simple and clean layout using a white background and simple black font. This technique is used to make consumers think the product being sold (which in this case is a car) is simple and clean as well which means that the car will be reliable and also safe.Even though BMW is selling their company and their car, they also show their awareness of drinking and driving. With this white background, it makes the image stand out on its own requiring viewers to focus primarily on the picture. After seeing the prosthetic leg, it will grab and keep peop les’ attention to get them to wonder what the advertisement is all about. Therefore they become encouraged to read the words to further understand what BMW is promoting because they believe it is necessary for people to be aware.By doing this, the advertisement focuses on the importance of the issue over what BMW is actually selling. This advertisement does not show the product purposely to show how much BMW cares about preventing drinking and driving. They are trying to persuade people to buy their cars since they are aware of the consequences of drinking and driving. BMW uses this advertisement to show that they are trying to prevent the issue of driving under the influence to gain the trust of the consumers. If the company is considered trustworthy, they will create a good reputation for their cars so that people will buy them.They want to show that their car is safe and reliable as well. When buying a car, consumers’ number one concern is usually the need to feel s afe. This is a way for them to gain customers appeal and hopefully they will buy BMW cars. Even though this car company wants to be able to sell to the general public, an especially meaningful message is intended for people who drive. This can be seen through the image, which is a human and it will affect people who see the advertisement because they will not want to end up with a prosthetic leg or any other body part.By promoting safety and proving that there are negative consequences of drinking and driving, BMW uses an advertisement to help people make the right decision when getting behind the wheel. They require people to take action so that they can prevent alcohol related car accidents from occurring because they are so fatal. People become aware that it is extremely dangerous to drink and drive through this advertisement because they know they would never want to have a prosthetic leg. BMW created an effective advertisement requiring people to stop and think about the realit y of drinking and driving and to hopefully make a good decision.

Ben Hur essays

Ben Hur essays Judah Ben-Hur is the main character in the movie Ben-Hur. He grows up in a wealthy and politically influential family who had everything they could possibly want. While still a young child, Judahs best friend, Messala, moved to Rome for education. As the years went by, Judah and Messala never forgot each other. But while in Rome, Messala grew to be a wicked man that would do anything or use anybody to gain social prominence. Ordered by the Emperor, Messala returned to his homeland to rule as a Tribune. Judah heard of Messalas return and met him as soon as he arrived. While talking with each other, they decide to see who can throw a javelin more accurately. Both men hit the same target and Judah interpreted this as a sign that Messala still considered them equal. Proving Romes ruthlessness, Messala only wanted to get information from Judah so that he could fulfill his orders of conquering the land. Through a long line of events, Messala condemned Judah because he refused to comply with Rome and turn in his friends. As a result, Judah ended up as a rower on a slave ship. During the three-year period where he was a slave at sea, he was ordered to row well and live or pay the penalty. Because Rome was so vindictive, anyone who wouldnt or couldnt follow orders would be put to death. Yet Judah did find compassion in one man, the captain of the fleet, who he quickly became friends with. During a battle with another fleet, Judahs ship was rammed and sank. While the majority of the slaves died, Judah escaped and saved the life of the captain. After floating on a piece of driftwood for a day, they were picked up by another Roman ship and discovered that their battle turned out to be a victory credited to the captain. Repaying Ben-Hur for his bravery, the captain adopted him when they returned to Rome. No longer a slave, Judah decided to return to his country and search for his moth...

How to Control Tent Caterpillars

How to Control Tent Caterpillars Eastern tent caterpillars, Malacosoma americanum, build unsightly silk tents in cherry, apple, and other landscape trees during early spring. The caterpillars feed on leaves of these host trees and may cause significant defoliation if present in large numbers. They can also be a nuisance as they tend to wander when theyre ready to pupate, making themselves at home on houses and decks. Make Sure Youve Really Got Tent Caterpillars First, be sure what you have are eastern tent caterpillars  and not another similar pest. Eastern tent caterpillars appear in early spring and build their tents in the crotches of tree branches. As their name suggests, fall webworms also build tents but theirs are located at the ends of branches, forming an envelope around the foliage. Some people confuse eastern tent caterpillars with gypsy moth larvae but gypsy moths do not construct tents and they usually appear a little later in spring than tent caterpillars. Prevention and Manual Controls for Tent Caterpillars If you have a few caterpillar tents in an apple or cherry tree, dont panic. Eastern tent caterpillars rarely infest ornamental trees in large enough numbers to kill landscape plants. Because they appear in early spring and complete their life cycle by summer, most of your host trees will have time to produce more leaves after initial defoliation. Pest control may not be necessary at all, however, if the infestation is overwhelming- or you just cant stand the sight of caterpillar tents in your trees- there are some things you can do to deter the invasion. To prevent tent caterpillars, the best defense can be a good offense. In the autumn, after the leaves have fallen, scout the branches of host trees for egg masses. Prune out any you find, or scrape them from the branches and destroy them. If you do find yourself facing an invasion, knowing your enemy can be the best way to rid yourself of them. Tent caterpillars rest inside their tents after they feed so you can actually remove them manually. When you notice a large group of caterpillars in the tent, use a stick or gloved hands to pull the tent from the branches, caterpillars and all. For a large tent, try winding the silk around a stick as you pull it from the tree. To eliminate the caterpillars, simply crush them or drop them in a pan of soapy water. In the past, people often set fire to caterpillar tents. However, since the practice does more harm to the tree than the caterpillars do, it is not recommended. Biological and Chemical Controls for Tent Caterpillars Young larvae may be treated with Bacillus thuringiensis var kurstaki, or  Bt, which is applied to the foliage of infested trees. Bt is a naturally occurring form of bacteria that interferes with the caterpillars ability to digest food. After the caterpillars ingest Bt, they stop eating immediately and die within a few days. You do not need to spray the tents or the caterpillars. Late-stage caterpillars, especially those that are already migrating to pupate, cannot be treated effectively with Bt. Some contact or ingestion pesticides work on eastern tent caterpillars as well. If you feel the infestation is sufficient to require this drastic an intervention, contact a pest control specialist in your area to ensure the safety of pets and wildlife.

ENG C292 Concrete Engineering & Durability of Concrete( Curriculum Essay

ENG C292 Concrete Engineering & Durability of Concrete( Curriculum BACHELOR OF ENGINEERING IN CIVIL) - Essay Example (www.cowi.com, 20-). Since the concrete is fundamentally a man-made material, it is quite possible to control its characteristics and behavior by altering its mix design specifications and adding admixtures to it. Hence, by the careful selection of appropriate materials for preparing the concrete, and close monitoring of its curing once it has been cast, the qualities of concrete can be significantly enhanced to meet the requirements of a particular structure. There are certain design requirements associated with every location and type of a structure. If the structure is made of concrete, the concrete needs to be customized in order to combat the challenges brought to the structure by the weather conditions and temperature of a particular location. This needs an appropriate evaluation of the required properties of concrete by studying the literature for the history of challenges associated with a particular climate. Also, the achievement of required results requires monitoring the w hole process right from the start that involves concrete making, casting and finally the curing. Of these, the last two processes are majorly field-specific and require careful supervision from the workers in the construction site. The first part i.e. preparation of the mix design is the most influential process in achieving the desired durability in the concrete. This paper discusses the common methodologies used for the achievement of durability in concrete structures. Concrete has long been in use as a construction material for a large variety of structures including bridges. A number of long-lived concrete bridges have been constructed in the past. They include the Shakh Isa bin Salam Bridge in Bahrain and the bridge over the Lerez River at Pontevedra in Spain shown in the figure-1 and figure-2 below: In his report, (Paeglitis, n.d.: 1) has mentioned that more